Altro Illustra adhesive-free flooring was the perfect choice for JDD Furniture’s full refurbishment of its flagship showroom. The Birmingham-based manufacturer of hand-crafted, meticulously-executed workspace furniture was looking for flooring with strong aesthetics, performance, flexibility and sustainability credentials for its Birmingham Jewellery Quarter showroom where it flies the flag for local, British manufacture and thoughtful, useful design.
Joe Duffell of JDD says: “After 12 years in the Jewellery Quarter it was time to breathe new life into our flagship showroom with a full refurb. Altro adhesive-free flooring allows us to keep things fresh moving forward as we can change layouts without worry of damage and it gives our furniture the best possible platform."
“We chose Altro Illustra adhesive-free for its versatility and hard-wearing attributes. The natural visual textures complement the hand-crafted wooden structures we use to provide a soft, warm and welcoming feel to all our products. “Environmental preservation is at the core of everything we do, from concept to creation. We source our materials locally and sustainably, and we recycle as much as possible. Part of the appeal of Altro Illustra adhesive-free is that the materials are sourced from and the floor is made in Europe.”
Sarah Jennings from Altro worked with JDD on product selection. “With this being a showroom, we realised that what was going to be installed would likely be changed quicker than the intended life span of 15 years so the brilliant thing about the Altro Illustra adhesive-free is that when this time came, we could uplift it, potentially re-use but definitely recycle via the Recofloor scheme."
“Looking to design, Altro Illustra adhesive-free is available in three distinct pattern groups with visual textures to bring depth to designs: natural stones, modern textiles and muted minerals. These designs offer a harmonious blend of style and functionality with nature-inspired textures and softness to help create and enhance feeling of wellbeing within spaces, so were ideal for the JDD showroom."
“As the product is not stuck down this allowed for a quicker initial install along with future proofing for when the floor is replaced as there’s practically no prep work and the new flooring can be laid very quickly meaning that the showroom can open up again a lot quicker. Also, the space has high ceilings so the acoustic backing, which provides a 14dB impact sound reduction, was a great added benefit.”
As Altro adhesive-free floors require no adhesive and no DPM, there is an immediate reduction of embodied carbon by avoiding these elements. Up to 50% saving is based on compared CO2 data for Altro Illustra adhesive-free against a typical 2mm adhered vinyl floor that uses applied damp proof membrane. In addition to its sustainability, style and safety features, Altro Illustra offers easy maintenance and durability, incorporating Altro Easyclean™ technology.
The floor is designed to withstand heavy foot traffic and resist stains, making it suitable for busy environments, and reducing the likelihood of maintenance and cleaning issues. Find out more about Altro’s adhesive-free flooring solutions here:
